Fanatics

The Indianapolis Colts extended and expanded their retail partnership with Fanatics, which is making a significant capital investment in a fully redesigned Colts Pro Shop at Lucas Oil Stadium that opened August 14 ahead of the 2026 NFL season. The deal continues Fanatics' role as the team's official e-commerce and stadium retail partner, a position it has held since 2020.

Fanatics agreed to acquire Water Street Labs, a CFTC-registered designated contract market, and CX Clearinghouse from BGC Group, giving its Fanatics Markets platform its own federally regulated infrastructure to list and clear prediction market contracts. The deal positions the sports merchandise giant to compete more directly with players like Kalshi and Polymarket in the fast-growing event-contracts sector.

Fanatics Fest drew a record crowd of roughly 200,000 fans to Manhattan's Javits Center over four days, underscoring the event's growing importance as a showcase for the company's merchandise and collectibles empire. Highlights included millions of dollars in trading card sales, the Fanatics Games competition won by Justin Bieber, who donated his $1 million prize to charity, and a World Cup Final watch party.